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British businesses can beat the economic indicators
Economic crisis, doom and gloom, double-dip recession, business breakdowns, everywhere you look things seem to be going from bad to worse. When you’re based in London, one of the world’s financial centres, with a team member in Greece, one of the world’s financial sob stories, it’s easy to get pessimistic. Earlier today the UK Chancellor George Osborne gave a speech saying: “Cuts are UK’s ‘rock of stability’”. Whilst that may be true for the national economy, for a single business there is far more room to manoeuvre and no reason why you can’t become a success story in troubled times.
What ever happened to good old fashioned optimism and creative thinking to get us through? Whilst businesses must review their operations and look for ways to save money and reduce financial leakage, a silver lining is there to be found in any gathering cloud. Improving and implementing a better marketing communications strategy will allow you to increase business and sail through the economic storm.
“Every tough time has a success story and in this economic wobble we intend to be it. To achieve such a bold objective, we have only one course of action: To ensure that our clients thrive, no matter how tough the economic situation becomes“.
Barry Viniker
When most businesses have to make cuts, it’s usually marketing that gets the chop first. The most important message we can deliver right now is that investing in marketing rather than cutting your marketing budget will be the key to your business survival, continuity and growth.
Cutting back on marketing and advertising in tough times is one way to shout more quietly than your competition and ensure that your company gets credit crunched. Rather than making cuts, making changes to your business practices and improving your marketing performance can help you find a stronger voice and shout louder as others choke under pressure. With business folding at the rate of knots in some areas, it’s important to keep hold your customers and catch those leaving your competitors.
How can you do this effectively?
Improve your business support network, find ways to cut costs whilst improving value and get more power for your pound. Before you make cuts to the services you receive, see if you can find an alternative supplier that can provide more for your money and help you grow rather than try to tread water.
Our Blueprint for success: Effective Marketing 100%
At Barry Viniker Communications, we really do believe that the future is bright because we have the marketing skills and business know-how to keep our clients on a successful course. We can do this by providing exceptional customer service and going the extra mile. We enjoy a good challenge and we celebrate when we achieve winning results.
“Taking risks in a time of uncertainty can be dangerous, but no more so than risking losing your customers to competitors. Cuts can be every bit as dangerous“ .
Barry Viniker
As a small integrated marketing agency in Finchley, North London, we are able to keep our costs lower than are local competition. We drive the company forward by carefully selecting the best new talent, keeping hold of great skills and experience within the team and ensuring that we stay hungry by working with clients that share our own drive and ambition.
Rather than cut back on services or staff, we’ve ditched the traditional office and the rental and service costs that come with one. Instead, we work remotely, making full use of computer technology and the power of the internet to work effectively, maintain an incredible team of individuals without geographic limitation. It’s just one way that we can promise to save you money, offer the best service and provide more power for your pound.
Is it time for you to work with an agency that can make your marketing more affordable, more striking, more effective and more likely to succeed?
Exploit our pool of marketing knowledge and utilise our core competencies in brand management, design, copywriting, strategy, online marketing and social media to create integrated campaigns at a fraction of the cost you might expect to pay from other marketing agencies.
With us, we hope you’ll find the best people to achieve your marketing objectives and deliver better results. We will work tirelessly to help you rise out of the current economic climate stronger than ever.
Make the change today, give Barry Viniker Communications a call and we’ll prove how we can help you.