Business Essentials Conference
- Corporate Identity
- Marketing Strategy and Planning
- Website Development
- Event Management
- Social Media Management
About The Client
The Business Essentials Conference was the brainchild of DOHR. The events provide valuable information to businesses, helping them to remain legally and regulatory compliant with changing laws. Our client has used exhibitions and events as part of their marketing process, but this was their first move into the event management.
To create a brand and corporate identity for the Business Essentials Conference. To create an event website and print and online marketing campaign to promote the events and to provide marketing and event management support as an ongoing project.
What we did
We created a corporate identity to stand alone as a strong brand using colours that complement parent company, DOHR. The logo is interchangeable to reflect the different content of events and uses and additional detachable section to promote event dates and locations. We created a brand bible to ensure that the brand is managed effectively. We used a WordPress website tailored for events and created a newsletter based on the online branding. We also set up the social media programme for the event and are managing that on an ongoing basis.
See the results